Expo Information
Get yourself ready for the first UCI Gran Fondo in China and the smooth road in the world.
Internationa Outdoor Expo
2025 UCI Gran Fondo Hangzhou Xianghu Lake ITT Outdoor Expo
- Date: 5–6 September 2025
- Location: Xianghu Lake, Hangzhou, China
Held alongside the Individual Time Trial (ITT), the Outdoor Expo will transform Xianghu Lake into a vibrant race village welcoming riders, fans, sponsors, and the local community.
Over two days, visitors can enjoy:
- Cycling & sports brands exhibitions
- Athlete registration and services
- Sponsor and partner activations
- Food and beverage zone
- Family-friendly activities and viewing areas
- Podium celebrations and live entertainment
Set in the scenic Xianghu Lake area, the Expo blends global cycling with Hangzhou’s cultural charm — making it a must-visit destination during the UCI Gran Fondo weekend.
UCI Gran Fondo Hangzhou Outdoor Expo
The UCI Gran Fondo Hangzhou Outdoor Expo will be held alongside the prestigious cycling race, offering an engaging platform for brands, partners, and sports enthusiasts.
Located at the heart of the race village, the Expo will feature leading cycling, sports, lifestyle, and outdoor brands showcasing their latest products and services. Visitors can enjoy interactive experiences, product testing, and special event promotions in a vibrant and festive atmosphere.
The Expo will serve as a key meeting point for athletes, fans, sponsors, and media, enhancing the overall event experience and supporting Hangzhou’s vision as a global sports tourism destination.
Highlights:
- 4 days of exhibition aligned with race activities (September 4–7, 2025)
- 200+ outdoor and cycling-related booths
- International and domestic brand participation
- Product demonstrations and limited-time offers
- Rider services zone, F&B area, and sponsor activations
- Open to riders, supporters, tourists, and local residents
This Expo not only promotes sports and outdoor lifestyle culture, but also boosts the commercial value and social impact of the UCI Gran Fondo World Series in China.
